Iram Amity
CEO- Chief Executive Officer
Since July 2024, Iram has been serving as the CEO of Solbar. Iram Amity is an experienced leader with over 20 years of expertise in driving strategic transformations in leading companies across various industries, including industrial manufacturing, defense, food production, healthcare, and agriculture. As the CEO of Solbar, Iram leads a comprehensive organizational transformation aimed at significantly improving the company’s profitability, efficiency, and innovation.
Asaf Man
COO - Chief Operating Officer
Chief Operating Officer and Plant Manager, brings extensive experience in managing operational systems, logistics, and supply chain in leading Israeli industries. Over the years, Asaf has driven efficiency and performance improvements through the implementation of innovative methodologies such as LEAN and KAIZEN, while optimizing information systems and managing complex technological projects. Additionally, he has vast experience in team management, developing work procedures, managing supplier relations, and leading procurement, regulatory, and safety projects. Asaf specializes in building organizational strategies and leading transformations that enhance profitability and efficiency within the organizations he has served.
Elad Sror
Chief Sales Officer
Elad serves as Chief Sales Officer, since 2019, following 10 years at Solbar, filling sales and marketing positions such as, oil and protein sales, trading and risk management. Elad also has extensive experience in logistics and supply chain management. Prior to joining Solbar, Elad has served as an authorized dealer manager of customer portfolios in Motorola’s cellular division.
Elad holds a BA in Economics and Business from the Ben Gurion University of the Negev.